“The CD DigiPak (or CD Digi-pak) is a modern, stylish alternative to the standard CD Jewel Case.” – Disc Factory
Michael Jackson – This Is It Digipak
This example of a digipak shows the more ‘stylish alternative’ to the regular CD case by having more exemplified and eccentric artwork.
Digipaks are an alternative to the standard production of CD’s; they are mainly made with card and usually involve a panel that needs to be folded out. Not only that, but they more often than not have an insert within them as well, mostly in the format of a booklet; the booklet normally includes lyrics to the songs on the album or a description/quote from the band or artist…or both.
Occasionally, Digipak’s include exclusive internal artwork too, such as of the band or just something with a good aesthetic.
The jewel case is the most common form of CD packaging, the Disc Factory’s quote tells us that they are the standard plastic casing for CD’s, occasionally with a slip of paper or booklet with the front cover on it;
Jewel case reverse
Pendulum Digipak reverse
This Pendulum digipak emphasises the Disc Factory quote, the stylish nature of this digipak not only helps entice its audience but also present itself as a unique piece when on shelves.
‘The Rolling Stones’ album ‘Grrr’ came, in a deluxe edition, as a digipak:
Rolling Stones ‘Grrr’ digipak
This digipak keeps to the generic conventions of digipaks: i.e. it’s made of cardboard, it folds out and has an insert.
AC/DC’s digipak for ‘Fly On The Wall’ is reminiscent towards when LP’s were the main platform to distribute one’s music. Further into their timeline; AC/DC re-released all of their albums as digipaks in honor of said LP’s.
Front of their digipak
Reverse of ‘Fly On The Wall’